Client
UNC School of Government
UNC - School of Government
Year
2017
Services
Strategy
Implementation

Challenge

UNC’s School of Government needed consumer research that could both stand up to academic rigor and offer a real world assessment for future strategic decisions.

Approach

Fountainworks evaluated critical strategic areas through individual interviews, focus groups and a quantitative survey (sent to some 10,000 government and public sector officials). Data was presented back to staff using images, quotes and statistics to tell a comprehensive story of consumer needs.

Result

This research provided the most comprehensive data on School of Government’s customers and stakeholders to date, and provided strong guidance for its strategic initiatives.